Why a Good Website is Essential for Your Business
Think of the last time you searched for a business online. You found their website and opened it, only to realize that:
- It was taking a lot of time to load
- You could not find a phone number
- The text was too small on your phone
- You had no idea where to click
What did you do?
You most likely closed that tab and went to search for another business. That's why we believe that a good website is very important for your business.
Your website is often the first point of contact with your business. It should:
- Guide the client through what you offer
- Answer any questions he or she might have
- Tell them how they can get in touch with you
It doesn't have to be fancy but it needs to get the job done.
If you are planning a new website or replacing one that no longer works for you, Easy Site Coders builds business websites designed around your customers, your services, and how you actually want people to get in touch.
We Focus on What Our Customers Need
The first thing we do when we start to design your website is not focus on colors, pictures or buttons, our main concern is:
- What your customers need
- What they want to know more about
- What questions they might have
- What information would build trust with your customers
For instance, if you're a dentist what people visiting your website want to know is about your services, where your office is located, when you're open, how to book an appointment, etc.
If you're a contractor what these people may want to know is about your services, examples of your work, and how to get a quote.
We build your website around these questions and what our customers want to know.
We Make It Easy to Use
We arrange your website so visitors can quickly find the information they need. Depending on your business, this may include:
- Your services
- Products
- Phone number
- Location
- Hours of operation
- Contact form
We also keep the menu simple. Important pages should be easy to reach without clicking through several links.
Our goal is simple; customers should know where to go and what to do next.
We do not add features just because they look good. If a feature does not help your customers, we ask if you really need it.
We Make Sure the Website Loads Fast
We keep website speed in mind when we build your website.
Large images, too many features, and unnecessary elements can make a website slower. We look at these things and remove or improve anything that may affect the loading time.
We also avoid adding features just to make the website look fancy. If something does not help your customers, we ask ourselves if it really needs to be there.
The goal is simple. We want your website to load properly and be easy to use.
We Optimize It for Mobile Devices
A lot of people will search for businesses on their phones, meaning your website needs to look good on a phone's screen as well.
We ask ourselves, is this website mobile responsive? And we test it, to make sure everything works.
We test things such as:
- Opening the menu
- Reading the text
- Clicking the buttons
- Seeing the phone number
- Filling out a contact form
- Viewing different pages
A customer should be able to navigate your website as easily on a phone as on a laptop or on a computer.
We Help Google Understand Your Website
Having a website doesn't mean people will automatically find you on Google, but having a website helps people to find you. Google needs to understand what your website is about, and we help Google to do that.
Good SEO starts with the basics. We do this by:
- Organizing the information on your website
- Using proper headings
- Writing helpful content
- Making it easy to read
- Linking to relevant pages
- Helping Google understand the content and what it's about
We avoid putting the same keyword over and over on a page, it needs to make sense and be useful for the person reading it.
Tools You Can Use Behind the Scenes
There's something you can and cannot see on a website, we believe that tools such as a CMS and a CRM help you manage and update your website and manage your customers.
What is a CMS?
A CMS is a tool that can help you update your website, you can change your phone number, add new content, write a blog, change your pictures and more, all without knowing how to code.
What is a CRM?
A CRM helps you keep track of your customers and your leads, if someone leaves you an email or fills out a form on your website, it can help you remember them and follow-up with them.
We believe that a good website should not only look nice and work on phones, but it should also have the right tools to help you manage your customers and update your content.
We Think About the Future
Your website should grow with your business, so you can add new services, online booking, products, or locations when you need them. Before we start to develop your website, we ask ourselves questions such as:
- Will my client need to add new services?
- Will they need to take appointments online?
- Can they sell products online?
- Can they have a second location?
These are the questions we ask before building your website to make sure it starts strong and can grow with your business.
Frequently Asked Questions
A Website That Does Its Job
A good website does not need to be complicated. It needs to load quickly, work on a phone, and make it obvious what you do and how to reach you.
When a website is planned around your customers' questions, kept simple to navigate, and given the right tools behind the scenes, it stops being just an online brochure and starts bringing in enquiries.
If your current website is slow, hard to use on a phone, or no longer matches what your business offers, it may be time to look at rebuilding it around what your customers actually need.
